By Alan Green, HSO Contributor
In Detroit last week, the CIA screened a pair of 30-second TV spots designed to help recruit Arab- and Iranian-Americans to the agency's not-quite-as-diverse-as-they'd-like ranks. The commercials, which are slated to begin airing over the next few months on TV stations and websites, are part of the spy agency's five-year plan to ramp up its fluency in Arabic and other languages.
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In addition to mainstream stations (even those of Middle Eastern descent are presumably fans of such classic Americana as Sex Rehab with Dr. Drew and Are You Smarter than a 5th Grader?), the ads will naturally run on websites and TV stations that are programmed specifically for these audiences. It's not certain, exactly, which outlets the agency's media buyers are eyeballing, but I've got a few suggestions, starting with the Homeland Security Television Network. For $2,000, the agency can buy a month's worth of prime homepage real estate on a site that streams educational programming to HS professionals. If someone's forgoing The Simpsons on Hulu for such videos as Understanding Islamic Extremism or Radicalization and Homegrown Terrorism, which focuses on disrupting suicide attacks, you've got to figure they may be receptive to the recruitment pitch. And I'd also buy time on Spike TV's enthralling Surviving Disaster, which teaches viewers how to live through the likes of chemical attacks and -- my favorite episode -- heavily armed terrorists wreaking havoc in a shopping mall. Seems like the perfect demographic.
But if the CIA wants to actually employ those would-be recruits, the agency may want to figure out how to up the salaries a bit. After all, if the threats against the homeland are so grave, you'd think a fresh-faced Counterterrorism Analyst, charged with the critical task of figuring out what the bad guys are planning and plotting, would at least start out making as much as an auto-damage insurance appraiser or a streetcar operator. Maybe the starting salary for a Paramilitary Operations Officer ought to top that of an elevator repairman, since the job carries a bit more risk and, in the grand scheme of things, is probably a tad more crucial. And if the FBI fears that terrorists are planning to attack computer systems that control critical US infrastructure, maybe whoever is in charge of setting intelligence-agency pay grade should see to it that the starting salary for a skilled cybersecurity officer tops that of the average chef in a suburban restaurant. It's not that I don't value the ability to serve up a killer panang red curry or seitan wellington, it's just that I think the guy who can figure out how to keep the hackers out of the power and gas companies deserves a little more take-home pay at week's end.
Alan Green was formerly editor of investigative projects at the Center for Public Integrity, in Washington, D.C. His books include Animal Underworld: Inside America's Black Market for Rare and Exotic Species, which chronicles such issues as the threats to human health posed by the trade in pet primates.

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