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Social Media and Technology Breakthroughs for H1N1 and Seasonal Flu Communications
Webinar Update: A Q&A Session

FREE WEBINAR – REGISTER TODAY – SPACE LIMITED

October 29, 2009 - 2:00 p.m. Eastern/1:00 pm Central/Noon Mountain/11:00 am Pacific

You have questions on H1N1 and Seasonal Flu Communications…we have the answers!

Attain an update from the initial webinar* on H1N1 and Seasonal Flu Communications and ask questions of the leading social media, technology, crisis communications and health experts on H1N1 and seasonal flu communications. This webinar will provide more quick, proven and cost-effective ways to communicate with the public, your emergency response team and government officials during and after this H1N1 or seasonal flu outbreak.

*September 23 Social Media and Technology Breakthroughs for H1N1 and Seasonal Flu Communications Webinar can be viewed in its entirety at www.socialmediaandtechnology.com.

Who should attend: Public health officials, healthcare practitioners (physicians, nurses, emergency medical services), emergency responders (fire and police), emergency managers, government communicators, public and private school officials, college and university health managers, and industry representatives with an interest in H1N1 and seasonal flu communications.

Panelists include:

Ann Aikin of the Centers For Disease Control And Prevention (CDC) -- to update CDC’s efforts in public communications. Ann Aikin works for the Centers for Disease Control and Prevention (CDC) in health marketing on the Interactive Media Team. She leads the new media content activities and works to develop innovative health communications products that engage users and expand the reach of CDC's science. Additionally, she recently began leading the social media strategy for CDC's emergency communications responses, including the novel H1N1 pandemic. Before working for CDC, she spent two years in the U.S. Peace Corps, working for the Jamaican Ministry of Health and the Kingston and St. Andrew Health Department. She holds Bachelor of Arts degrees in journalism and political science and a Master of Arts in communications, with an emphasis in health communications.

David Stephenson the Principal of Stephenson Strategies -- to identify best social media practices. International reputation as creative e-gov. consultant, strategist, entrepreneur and theorist, emphasizing homeland security and disaster management. Focus on empowering public, creative technology use, leveraging Web 2.0 innovations including social media, and win-win public private partnerships. Created first of their kind Web 2.0-based personal avian flu pandemic and disaster preparedness guides. Technical consultant on emergency preparedness plans for NPR member stations. Writing Democratizing Data to Transform Government, Business and Daily Life book, author of numerous articles and op-eds on emergency planning and disasters, frequently quoted by media, speaker at worldwide e-gov conferences. Homeland security counsel capitalizes on prior award-winning crisis management on issues from chemicals to food product safety. Extensive health care, environment, and energy experience.

Corrie Conrad of Google, Inc. -- to provide an update on Flu Trends. Corrie Conrad joined Google.com in March 2007 and is the Google.org project lead for Flu Trends, a product that provides near real-time estimates of flu activity based on aggregated search querries. For the Predict and Prevent Initiative she manages a grant portfolio focused on digital detection efforts -- using online signals for earlier detection of disease outbreaks. Prior to joining Google.org Corrie was a Program Officer with the Clinton Foundation HIV/AIDS Initiative in Rwanda. Corrie was a Morehead Scholar at the University of North Carolina at Chapel Hill. She has a Master's in Public Affairs with a focus on International Development from the Woodrow Wilson School at Princeton University.

David Cerino, GM of Microsoft health Solutions Group -- to address the H1N1 Response Center. As a general manager for the Consumer Health Solutions Group at Microsoft Corp., David Cerino is responsible for the ongoing evolution of Microsoft Health Vault, a simple, security-enhanced platform that enables people to gather, manage and share their personal health information.

Cerino oversees cross-group collaboration between the Health Vault business and technical teams, including the efforts of engineering, program management, product management and marketing, and service strategies. The role allows Cerino to draw upon his broad strategic and operational knowledge in developing software and driving marketing strategy for consumer credit cards, small business and a variety of other categories.

How do I submit questions? Registrants must pre-submit questions prior to the webinar. Participants can pre-submit their questions during the registration process or they can send them afterwards to our email. The deadline to submit is Wednesday, October 28 by 5pm ET. Questions to be submitted to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Will I need to be approved to participate in the webinar? Registrants will be approved by webinar administrator 24 hours prior to the webinar. There are only 1000 access lines for participation. All those registrants beyond 1000 will receive an email from the webinar administrator about being placed on a waiting list 24 hours prior to the webinar.

DON’T MISS THIS OPPORTUNITY TO ADDRESS THOSE LEADING THE CHARGE ON H1N1 and SEASONAL FLU COMMUNICATIONS!  REGISTER TODAY!

The Center of Excellence for Risk and Crisis Communications at Booz Allen Hamilton Inc. is pleased to co-host this special webinar to provide you with state-of-the-art social media and technology solutions. Co-hosts include the American Public Health Association (APHA), International Association of Emergency Managers (IAEM), and the National Association of Government Communicators.

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